Shoemaker’s Group of Companies is a diversified business with a footwear heritage. Founded by Guillermo Chutick in 1994 as a footwear trading materials company, Shoemaker’s Shop Inc., its parent company, has evolved into an important player in the Philippine retail industry, securing distribution rights for some of the worlds’ popular and beloved footwear brands. A legacy that springs from the vision of its founder, to serve the growing need for relaxed and comfortable footwear while providing employment to his countrymen.
Over the years, the Shoemaker’s Group has created and executed global brand strategies in the localized retail setting, often achieving rapid expansion for its key brand in a few years and strategically growing them to their full potential. These have been achieved through the leadership of the company’s owners, who directly oversee operations, with an emphasis on efficient retail operations, strategic marketing executions, and financial discipline.
After nearly three decades, the group has successfully created seven business units, five of which are retail companies focusing on lifestyle brands. The retail companies of the group operate over a hundred outlets in key cities across the Philippines.
Today, the group portfolio spans across both heritage and young brands, including Hush Puppies, Vionic, Sebago, G.H. Bass, Crumpler, Kappa, Palladium, and K-Swiss each offering its own unique personality and distinctive features.
In response to time and as part of its aggressive strategy to lead in the lifestyle category, the group also launched Coalition, a multi-brand store that offers a great opportunity in providing a wide selection of global brands under one store concept. Coalition offers a different shopping experience for customers through its array of iconic and alternative lifestyle brands like Nike, Adidas, and Birkenstock, among others. With a well-established chain of stores nationwide, the retail businesses of the group continue to experience unparalleled development amidst an increasingly competitive industry.
At present, the Shoemaker’s Group envisions to further grow not only its network of brands and footprints in the retail landscape but also its client portfolio in the manpower and logistics business.
The road to success is not easy to navigate, but through hard work, drive and passion, the Shoemaker’s Group remains to be one of the industry’s top players.
By 2027, we intend to be a 5B Company of global lifestyle brands that are market leaders in their respective categories.
By focusing on our strengths in marketing innovation, superior retail executions that deliver optimal brand development and presence in the market, our Mission is to be a high performing organization of leading global brands that provides excellent customer service.
Shoemaker’s adheres to the corporate culture of excellence, quality, integrity, continuous improvement, cooperation and commitment (EQuICCCom).